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Getting Into an Ivy League Doesn’t Cost $750,000
Parents who spend $750,000 on pre-college services may see a return on their investment but not for the reasons you might think.

The New VIPs: How Test Scores Still Rule College Admissions
Test-optional admissions is opening doors for students who would have previously been locked out of their top choices. Students now have a chance at getting accepted to colleges they were previously locked out of. But the story is nuanced and the true beneficiaries are —surprisingly— high scorers.

Why We’re Super Excited About What AI Can Bring to Test Prep
Recently the New York Times published an article titled Is A.I. the Future of Test Prep? The article discusses a recent startup that promises to

Hear It Just Once: These Two Principles Supercharge Learning
How great tutors can take abstract ideas, and with them stir imaginations of students is more of an art than a science, but there are two overarching principles.

What Mr. Potato Head Can Teach Us About College Admission Essays
The college admissions essay is not what you think. On the surface, the essay assignment asks college applicants to answer one of several unassuming essay